Released on = May 2, 2007, 4:44 pm

Press Release Author = Damien Kelly / Go Advertising Limited

Industry = Automotive

Press Release Summary = New Bargain Finder for Automotive Issues - Search portal
monitors current offers of cars and related itemsDublin, Ireland, April 30, 2007 -
Unsurprisingly, this year's spring has led many car owners to think about a change
of car, insurance, or accessories. Aiming to reduce the growing range of car related
offers on the Internet, the recently launched search portal auto-betterdeals.com
plans to constantly monitor current offers. "This way, direct competition will
increase and prices drop," stated the portal's marketing advisor Marlon Porter.

Press Release Body = In addition to new and used car offers, auto-betterdeals.com
gives an overview over present alternatives of insurances, accessories, and
financing options, arranging the results along prices. Customer opinions shown in a
separate section complete these services with independent statements. Considering
the constantly increasing amount of new offers and providers, the portal is going to
implement an automatic supervision system for new competitive offers that are not
yet listed on the site.

As Porter explains, auto-betterdeals.com pursues a double objective with this
strategy: "On the one hand, people will be able to decide what proposal fits their
needs best, regarding prices and features. On the other, retailers will be forced to
orientate in competition from a client's point of view, enhancing the changes of
price drops and more quality." Focussing not only on a small range of suppliers from
each segment, the developers hope to make markets more transparent to the customers'
eyes.

The planned supervision system automatically searches for new offers that correspond
to existing priority schemes. Not only prices but also quality and feature
comparisons determine if scanned items deserve the attention of the site's search
experts. When an offer fits into the scheme, the system notifies the expert team
instantly. This way, there is a human control of possibly manipulated search engine
data. All five categories use different schemes to find competitive offers. The
insurance related scheme, for instance, looks for bargains with respect to customer
segments, like women, business clients, or high range consumers.

As part of the European vertical sites network www.betterdeals.co.uk, the new
creation www.auto-betterdeals.com stands for the network's aim of providing Internet
users with guidance to the increasing amount of information, products, and services
offered on the Internet. Since the end of 2003, Go Advertising Limited, Dublin,
manages the professional team's activities that create betterdeals.co.uk, which this
year alone has already led to 35 newly created sites.
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Web Site = http://www.auto-betterdeals.com

Contact Details = Brighton House
121 Lower Rathmines Road
Dublin 6 (Ireland)

0035-314-966-672
pr@betterdeals.co.uk